The aim of this project was to design a billboard advocating for a cause you personally support. I chose to champion the mission of Strong Towns, an organization dedicated to educating the public about the development of urban spaces that are both financially and environmentally sustainable. Crafting a succinct and impactful message suitable for a billboard posed a challenge.
After exploring various headline options, I settled on "Pollution Solution," emphasizing the transit facets of sustainable urbanism, promoting streetcars/light rail, walking, and biking.
Below are some of the other headlines that were eventually scrapped during the pre-production stage:
