- Deliverables -
This rebrand was a project I led at Greenlight Marketing up in Traverse City, MI over the summer of 2023.
The goal of this project was a complete reimagining of the TC Titans brand. To find some sort of angle that brought in elements of STEM, as well as representing FIRST Robotics' core principles of Discovery, Innovation, Impact, Inclusion, Teamwork, and Fun.
The TC Titans rebrand also included the creation of other branding elements such as T-shirts, a custom tent design, as well as signs for them to hold up in the stands.
Two other branding elements I created are the emblems pictured to the right.
These were originally other logo concepts, but the team liked them so much, and they fit with the other logo they chose, that they decided to use it as a special variation on their main logo.
- Press -
After the rebrand was completed, TC Titans put together a logo reveal event where they revealed the new brand to their donors. The event brought in both existing donors, and prospective ones.
- Process -
The first thing we did to start the process of this rebrand was to meet with the team and create a creative brief. After defining the goals of the rebrand I began the sketching phase.
