In this project, we were presented with a broad prompt, and tasked with creating an advertisement for a subject of our choosing. During the project period, I found myself indulging in a considerable amount of sparkling water, and one brand, in particular, caught my attention – Waterloo. What intrigued me about Waterloo was its distinctive blend of hand-painted typography and sans-serif type, infused with a vintage Americana aesthetic that resonated with me.
Observing that much of their advertising leaned towards a modern, minimalist, and flat design, I saw an opportunity to amplify the Americana vibe. To achieve this, I immersed myself in the theme, incorporating layers of textures, halftones, and a defining rule line along the edges, embracing the essence of Waterloo's unique branding.
